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Catch the Culprit

Services Provided

  • Multi-branching set of emotive, interactive case studies
  • End-to-end experience of managing and diagnosing a rare disease
  • Appealing to the natural curiosity and diagnosis satisfaction of HCPs
In the first 2 weeks of the campaign: 100 specialists attempted to “Catch the Culprit”
100%
of case completers continued watching the education
9 video clips / 25 Interactions done by each specialist on average

The work speaks for itself

Make the rare, un-rare

Help HCPs to recognise rare diseases early

With limited understanding of rare disease symptoms, HCPs often fail to recognise potential “clues” in patients

  • HCPs have little understanding of the symptoms of some rare diseases
  • They require assistance in recognising potential clues to diagnose patients

Immersive, interactive case studies

We gave HCPs a lived first-hand experience of making a rare disease diagnosis by immersing them in a virtual consultation room with interactive choices on how to manage their virtual patient.

This is an exciting approach to education, I hope many of my colleagues take the opportunity to try it out.

HCP Specialist